Not all users want automatic sustainability optimizations. Providing them with the ability to control resource-intensive features prevents forcing green solutions upon them and ensures a flexible user

Recommendations:

• Optional media loading: Allow users to decide whether large images or videos should load, reducing data usage and giving them full control.
• Newsletter opt-out: Automatically unsubscribe users who do not open emails after multiple attempts, reducing unnecessary server load.
• Sustainable default choices: Set sustainable options—such as pickup locations instead of home delivery—as the default while allowing users to change them.