Without UX governance, a company may have “green” initiatives or social focus areas in other departments while still launching a digital product that is neither inclusive nor resource-efficient. Therefore, leadership should integrate UX into both the company’s sustainability strategy and its overall business objectives..

Recommendations:

• Anchor UX in the strategy: Ensure that UX efforts for both environmental and social sustainability align with product development, marketing, and financial planning.
• Assess holistic value: Sustainable and socially responsible design choices can reduce environmental impact, increase accessibility, and improve the company’s reputation, ultimately strengthening the bottom line.