UX designers often face a dilemma between creating an engaging experience and maintaining sustainability, both environmentally and socially. If leadership primarily focuses on user engagement or conversions, efforts like reducing energy and data consumption or adopting a more inclusive design approach may be deprioritized.

Recommendations:

• Involve leadership:
  Ensure top management is engaged in decision-making from the beginning so that green and social considerations are strategically embedded in company objectives.
• Establish decision-making authority:
  Give UX designers the right and resources to propose and implement both technical and social improvements—such as making dark mode the default setting or ensuring compliance with accessibility standards.